Many businesses use videos of their companies, products, or services as marketing tools (Kallas:2018). They use videos to deliver messages to their target markets in dynamic and effective ways. Making videos part of your marketing strategy may help you reap a good ROI, or return on your investment.
If you are a do-it-yourself type of person but not familiar with creating animated content, making animated videos may make you feel overwhelmed. This is why you may want to utilize apps or software that can help you achieve your goals. These tools are user-friendly and come with instruction videos or manuals to answer your questions and help you make the most out of such tools.
Many people view and share videos. According to statistics, approximately 70 percent of people are more inclined to make purchases, subscribe to services, or view companies positively after seeing a video of a product, service, or business (Marshall: 2014). About 92 percent of people who viewed videos from mobile devices shared the videos with others (Templeman: 2017). A whopping 96 percent of business-to-business entities incorporate some form of video in their marketing campaigns (Austin: 2017).
Are There Differences in Video Tools?
Video making can be complex or simple. The simplicity or complexity of the video making process depends largely on the amount of capital and time you are willing to invest. You can use free animation tools and still make a huge impact if you develop the right messages to resonate with your audiences’ feelings.
If you want more elaborate tools, you may invest more time and money. Beginners may want to consider using simpler and less expensive tools to experiment with video production.
Then, they may invest more money as they become more proficient and their needs expand.
There are a number of tools to help you make animated videos for your business. Here is a list of some of the best video creation software and apps:
Best Tools To Create Animated Videos for Videos
PowToon: PowToon is a user-friendly tool to create animated videos for business. Within minutes, you can create your own professional videos by using the app’s drag and drop templates.
The app offers animated designs that are eye-catching and customizable. This tool makes it easy for businesses to tailor their videos to suit their messages, purposes, and needs. PowToon has four pricing plans in addition to a free version.
Animaker: Animaker is a do-it-yourself animation tool that helps users create cloud-based video infographics. It allows users to depict statistics and data in persuasive ways to create memorable animated stories. It includes drag-and-drop features and sound effects as well as built-in data, music, and pre-animated assets. All of these offerings can help users produce creative videos quickly.
The maximum length for an Animaker video is two minutes. People can use the tool for free. Once their free trial expires, they can purchase one of three plans.
Animatron: Animatron is an animation tool that is helpful for people who want to master video animation quickly. It offers two options for users: Wave.video and Animatron Studio.
Wave.video allows users to create social videos to distribute and share in various platforms. Animatron Studio can be used to create banners, html5 animations, and explainer videos. Both options are available in a pro or business plan in addition to a free plan.
Moovly: Moovly includes tools to help businesses create animated videos that can engage employees, convert customers, and gain and persuade clients. Users of the software can access its unlimited videos and materials. With this customizable software, users can produce internal communication messages, help videos, explainer videos, visual reports, and video presentations.
This software’s prices include a free trial and a monthly plan for businesses as well as a plan that features custom features and custom prices.
Vyond: Vyond is an animated tool formerly known as GoAnimated. It is a video animation tool used for making persuasive professional videos. Users do not have to endure a lengthy set-up process to use Vyond. This tool does not require an extensive budget to create compelling animated videos.
Businesses can use Vyond’s tools to train and communicate with their employees and promote their brands. The company offers three pricing plans and a free trial.
Renderforest: Renderforest helps users create explainer videos, logo animations, websites, landing pages, and slideshows for their businesses. Users can create and export high-quality videos to promote businesses, products, and services in engaging and professional ways.
As with other animation tools, Renderforest offers a free version. It also offers four plans that have different pricing based on different features.
Windows Movie Maker: Windows Movie Maker is an editing platform for videos and provides video making tools for businesses. It supports an easy-to-use interface that allows its users to edit videos, add text to these videos, and share these videos on websites or social networking sites.
Users can also add value to their videos by adding transitions, timeline narrations, special effects, and background music. Users can download and use this app for free.
Prezi: Prezi is software that helps people create presentations. It allows people to use spatial relationships, motion, and zoom features create content. The company offers animation and 3D tools to create more exciting and stimulating productions.
After trying Prezi free for fourteen days, users can choose among three pricing plans.
Google Web Designer: Google Web Designer is a free tool for producing interactive and engaging designs and graphics to run on different kinds of devices. A 2014 update to Google’s HTML5 Web Designer paved the way for better interactive and animation tools.
Using Google Web Designer does not require experience in coding since it is coding-free. The tool is also free.
Explee: Explee allows users to create captivating animated videos. This tool is cloud-based and users may access it from tablets, smartphones, and laptops. Even if users are on the go, they can still work on their video projects.
The tool offers four plans with prices that vary based on different features.
Animated videos and other content can attract people to your business and help it grow. There are several tools that can make it happen.
Author BIO: Charles Watson currently is the head content writer for Sunshine Behavioral Health. A lifetime writer and marketer, you can catch him during these cold Winter months at local Detroit Piston’s games. Charles can be reached directly on Twitter at @charleswatson00.