The term ‘digital printing’ has been around for long now, but do you know what this is about and what it encompasses? Well, if you don’t, you have come to the right place to learn about it.
In this article, you will learn all about digital printing, and lastly, you will get the digital printing process step by step guide.
What Is Digital Printing? The process of digital printing involves printing from a computerized image directly to various media sources. It is referred to as a professional printing where various digital sources and small-run jobs from desktop publishing are printed using a high volume or/and large format inkjet or laser printers. This printing is mostly done to facilitate business in printing advertisement tools.
Digital Printing VS. Traditional Printing: As compared to traditional offset methods of printing, digital printing is more expensive and has a higher per-page cost. However, the overall price is typically offset by steering clear of the cost involved in all the technical steps that are necessary to develop printing plates. Digital printing allows for short turnaround time, on-demand printing, and modifying the digital-based image. With digital printing, it has now become possible to print hundreds and thousands of sheets at a minimal cost. Many digital printing companies in Dubai are now offering digital printing services in good packages.
Now let’s move forward towards the most important part of this article, which is our expert guide on digital printing.
There are five steps that you must know in order to know how the digital printing process occurs. They are easy to remember; 2I’s and 3P’s or (IIPPP).
Idea Creation: An idea is often considered as an initiation for anything to happen. Idea generation is the most basic and initial stage of any kind of design process. All it requires is you to sit, think, and discuss what you are planning to do and what means are you going to use for it. This stage will help you to decide about the medium that you will use for the promotion, such as poster, billboard, flyer, sticker collection, etc. You will have to develop a clear idea of what you intend to achieve through your digitally printed marketing product as it will greatly influence your idea generation.
When it comes to businesses, creativity is considered to be a major factor in marketing. If you have mastered the art of creativity, your marketing strategies will effectively help you in boosting your brand awareness. The creation of an idea is a product of creativity. The more creative the idea is, the more potential it will have to attract the audience towards your tool. Therefore, spend a good amount of time, make research and then decide which idea you would like to go for.
Inserting Content: Once you are done generating your idea, move forward to the next step, which is where you begin creating the artwork you are aiming for. It means that you start gathering content for your design, i.e., graphics, images, brand colours, logo, slogan, or any other type of text you want to include on your promotional item. Stay organized throughout this stage as it will help you to save time. You will know what things you are going to use and what you do not want. At this stage, remember to make the correct choices. The color of your brand or product must be in sync with the theme of the content you are choosing for your artwork.
Professional Design: This step is where you have a professional design ready in your hand. Your artwork must be clean and free from errors so as to reflect your idea clearly without any confusion and reflects your brand’s identity. It is a difficult step as the developer has a storm of ideas while developing an artwork. Large companies will have this done easily because they usually have an in-house team of designers, or they can easily outsource designing from a graphic design agency. For small scale business, this step might be a bit difficult as many of them do not have in-house design teams and specialists to work according to their requirements. A professional design works as a clear picture of your product, and it says a lot about your brand, so make sure it is the best. Therefore, it is better to jot down the list of ideas in your mind. The next step is to choose the most relevant ideas from the list. Remember to select only those elements which are in sync with each other as well.
Proofreading: Once you are done developing your design and the final finish, be sure to proofread it. Even the littlest of the mistakes can cost you your reputation. Look at the details of the design and content (if added) to make sure that everything is how you imagined it to appear like. Proofread it as many times as you can, it is better to ask your team members to proofread it too because sometimes a fresh pair of eyes is all that is needed to improve an average design and transform it into something exceptional. Make sure there are no grammatical errors or issues with prices, dates, or names. If you can, it would be great to ask a professional copywriter for help. This way, your final piece will be error-free in every way.
Print-ready Formatting: After you have carefully generated your idea, inserted the required content, designed a professional-looking design, and proofread it, you are now ready to save your artwork in a print-ready format. It makes it easier for you to get it printed without any further delays.
If you have an in-house graphic designer, he will do it for you. If you have outsourced your project, you can ask them to provide you with a print-ready format. But in case, you are doing it by yourself, here are four things that you must remember:
● Make sure that your artwork is in CMYK ready-to-print format.
● Save all your images as 300dpi (dots per inch). Lower resolution images get pixelated and ruin the quality of your artwork.
● Always add a border/ bleed area in your final design. This way, any movements during the printing process will not affect your design, and your product will have everything printed on it.
● Ensure that your artwork is saved in a print-ready format, just like PDF. For brochures that have more than one page, make sure you have saved them in PDF according to the sequence in which you want them to be printed.
Takeaway: Now you know that digital printing is a process of making prints from a computerized file. An artwork/design is created on a computer and is then printed into a variety of materials. Digital printing is serving as an innovative solution for modern-day printing needs. As compared to traditional printing, digital printing does not involve making films, printing plates, colour proofing, or stripping together the pieces manually. It is way more convenient and cost-effective than traditional printing methods and offers a good range of benefits, especially to business owners. That is why digital printing has become so famous nowadays. Small and medium-sized companies should utilize this technology in their marketing strategies.