Reposting content is publishing your old evergreen content by making small tweaks or by adding additional information to the existing content. Its main aim is to get new and broader audience who will be interested in your content and share it in their social circles.
Reposting content will take your great content to greater heights by making it available on different platforms thereby attracting new target audience.
Old content is like a gold mine. It has the power to generate traffic up to 75%.
Reposting is an excellent way of sharing your old content with your new audience. Go ahead and dig out some of the best evergreen posts that were published some time ago. Give it a new life just by giving it a face-lift. Add more relevant keywords, add more pictures, and titles and sub titles. Take advantage by reposting content to take care of different time zones, to increase website traffic and to reach new audience.
Here are Some of the Biggest Benefits of Reposting Your Old Content.
- Captures New Readers: Reposting old content will generate a greater reach and will find additional clicks and audience. Re-promote your content several times with different titles and captions.
- Reach Different Time Zones: Our audience’s time zone is different than our posting time. Few people check their social media only once a day and may be at a particular time and thereby miss posts outside of their time zone and social media activity zone. This is where reposting will make up the loss of un-viewed posts.
- Generate Higher Traffic To Your Website : Efforts of content production can be reduced by reposting our best performing posts which has the power to drastically increase your website traffic. Cloohawk tool finds the best post a user can repost, and also can post it at the right time.